Part 1:
Respondent Quality & Authenticity
Trooly utilizes a multi-layered fraud prevention framework, incorporating biometric facial recognition and liveness detection to verify human identity at the source. Our algorithms continuously monitor behavioral patterns during the interview to automatically flag and filter inconsistent or low-effort responses. This ensures every data point you receive is authentic and commercially viable.
We employ a "Double-Verification" process: all users undergo profile verification upon joining our global panel. During the live AI interview, the system uses indirect cross-validation—asking contextual questions to verify background details. You can review the raw transcripts at any time to cross-reference their stated profile with their conversational responses.
Level 1: AI-Powered Screener. The system generates a custom questionnaire based on your specific project requirements. Potential respondents must provide 100% accurate and consistent answers to qualify for the interview shortlist. Level 2: Real-world Data Audit. We verify the credibility of each respondent’s information through various parameters, including geographic location tracking and usage authenticity checks, ensuring you are engaging with real, verified users.
Yes. Our global network provides access to over 180 million active users across diverse industries and income brackets. For highly specialized or premium segments, we support custom incentive structures, allowing you to offer competitive rewards that attract and retain high-value participants for your study.
Currently, our core strength lies in international and cross-border market research. Support for the Mainland China panel is actively in development. If you have specific needs for the China market, please contact us for the latest roadmap updates.
Part 2:
Depth of AI Interviewing
Absolutely. You can upload product whitepapers or industry reports to the platform to build a specific "knowledge base" for the AI. This allows the AI moderator to understand industry jargon and ask nuanced follow-up questions, ensuring the conversation goes beyond surface-level observations.
No. You can set "Mandatory Objectives" to ensure your primary research goals are always addressed. Our AI is built on a structured logic framework: while it has the flexibility to "deep dive" into interesting participant comments, it remains anchored to your interview guide to ensure full coverage of your research tasks.
Our data shows that most participants feel less judged and more relaxed when interacting with an AI, which often leads to more candid and honest feedback compared to traditional human-led interviews. Currently, our participant experience rating stands at a consistent 4.8/5.0, reflecting high engagement and quality of interaction.
Part 3:
Research Deliverables & Insights
Yes. You can scale your project at any stage by adding additional respondents to an active study. The system automatically integrates new responses with your existing data, strengthening the statistical significance and depth of your findings in real-time.
Every interview includes a full video recording with timestamped key moments. You can jump directly to critical segments based on the AI-generated index. We are also rolling out a "Video Highlights" feature, allowing researchers to quickly clip and export impactful soundbites for stakeholder presentations.
Not at all. We offer a unique "Talk with Report" feature that turns static data into an interactive asset. You can ask the report direct questions—such as "How does the Gen Z sentiment differ from Millennials?"—and the AI will perform an instant secondary analysis based on the existing interview data.
We adhere to a "Strict Traceability" principle. Every insight in your report is linked to the raw transcript. You can click any finding to see exactly which respondent said it and in what context, ensuring your conclusions are objective, rigorous, and evidence-based.
Part 4:
Efficiency & Ease of Use
Simply enter your high-level objective (e.g., "Understand US consumer tech buying habits"), and Trooly will generate a professional research plan and interview guide based on established methodology.
Based on your goals and recruitment feasibility, the system intelligently recommends targeting tags (e.g., "Early Adopters" or "Recent Decision Makers"). This eliminates the guesswork and helps you launch your study with the most relevant audience in minutes.
Part 5:
Pricing & Investment
Our pricing is transparent and straightforward: a flat fee of $99 per respondent. While we generally recommend 4 respondents per segment for qualitative depth, you have the total freedom to customize your sample size based on your specific budget and needs. There are no rigid minimums.
This is an all-inclusive, "Turnkey" price. It covers everything: participant recruitment, incentive payouts, AI moderation, and automated insight reporting. This model eliminates hidden consultancy fees and makes budget planning predictable for your team.
Yes. For niche segments or industry experts, we offer flexible incentive options to ensure high participation rates. You can work with our team to customize the reward structure for specialized projects. Contact us to discuss a tailored pricing plan for your specific audience.
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