In-depth interviews
Led by AI.

High-fidelity in-depth interviews delivered at 12x the speed of conventional agencies.

_

Request a Trial

In-depth interviews
Led by AI.

High-fidelity in-depth interviews delivered at 12x the speed of conventional agencies.

_

Request a Trial

    In-depth interviews Led by AI.

    High-fidelity in-depth interviews delivered at 12x the speed of conventional agencies.

    _

    Request a Trial

      Discover how Trooly makes it happen.

      How We Find
      the Right Peoples

      Faster, deeper, and more reliable access to the right respondents.

      Faster, deeper, and more reliable access to the right respondents.

      Multi-layer verification for precise screening

      To ensure respondents meet requirements, each project uses custom screening, geolocation, usage verification, and scenario testing before the interview begins.

      Fast & slow thinking for real-time false response detection

      The agent uses fast and slow thinking with real-time lie detection to verify respondents against criteria, effectively filtering out invalid samples.

      Post-processing review mechanism — quality check on every interview

      After project completion, the post-processing review performs a final quality check on each interview, ensuring feedback accurately aligns with the client's objectives.

      Our customers

      Trusted by the most innovative companies.

      Join 400+ teams across gaming, consumer goods, manufacturing, lifestyle apps, and beyond using our AI-driven qualitative research platform to take their user insights to the next level.

      "User research used to be our slowest input — 60+ days from brief to insight. With Trooly, the same depth arrives in 2–3 days, with no loss of human warmth or texture. For a consumer brand that lives or dies by listening, that's a structural advantage — the closest thing we have to hearing our customers in real time."

      Glen

      CEO & Executive Director, Beetles

      "User research used to be our slowest input — 60+ days from brief to insight. With Trooly, the same depth arrives in 2–3 days, with no loss of human warmth or texture. For a consumer brand that lives or dies by listening, that's a structural advantage — the closest thing we have to hearing our customers in real time."

      Glen

      CEO & Executive Director, Beetles

      "Honestly, the experience exceeded my expectations. Compared to other products, Trooly's interactions with interviewees feel more natural, with real independent thinking and proactive follow-ups. It also recruited our target users in remarkably little time — incredibly efficient."

      Laura

      CMO, CodeFlying

      "From product concept to face-to-face Aha moments with users, Trooly led me through the fog to the truth — pragmatic, professional, and remarkably insightful. What I valued most were our back-and-forth discussions after each round of research; her observations were always sharp and on the mark. Trooly made me no longer feel alone on the journey of uncovering user truths."

      Ted

      COO, Loke Technology

      "Trooly is incredibly capable — it understands my research goals from just a brief description and quickly puts together a research plan. Highly professional and intelligent."

      Lea

      Funder, Archiborg

      "The product is highly practical and efficient. You can tell the team has thought deeply about how to bridge traditional research with AI analysis, giving small and mid-sized companies user insight capabilities on par with top-tier teams."

      Yumix

      Product Director, Shenzhen Shunshi Industrial Co., Ltd.,

      "Honestly, I was genuinely impressed after using it. Compared to other AI tools, Trooly's interviews have warmth — she actually responds to me. It's not like other AIs that fire off questions one Q&A at a time, or even make you press "Start" and "End" buttons. The whole experience felt smooth and intelligent."

      Kangkang

      Head of User Research, Lingxi Games

      "We first heard about Trooly through a press article. As a user research team, we were skeptical at first, so we ran a side-by-side test against human-led research. It quickly became our go-to for qualitative work — and the more we used it, the more it surprised us. It breaks the efficiency ceiling of traditional research without losing the human warmth of real conversation. I'm especially fond of "talk to transcripts," which makes unstructured data remarkably easy to work with. Trooly is a young, sharp team, and it's gratifying to see our product suggestions being shipped one by one."

      Tao

      Head of Strategy, Halara

      "We first heard about Trooly through a press article. As a user research team, we were skeptical at first, so we ran a side-by-side test against human-led research. It quickly became our go-to for qualitative work — and the more we used it, the more it surprised us. It breaks the efficiency ceiling of traditional research without losing the human warmth of real conversation. I'm especially fond of "talk to transcripts," which makes unstructured data remarkably easy to work with. Trooly is a young, sharp team, and it's gratifying to see our product suggestions being shipped one by one."

      Tao

      Head of Strategy, Halara

      Powerful AI Interview Skills

      Interview Follow-up skills

      Look past the surface answers to uncover the hidden truths and "whys" behind a person's behavior.

      Empathic Insight

      It builds the trust needed to unlock the unfiltered truths beyond the script.

      Interviews in 50+ Languages

      We support on-demand language switching and deliver full semantic understanding of the conversation's context.

      Powerful AI Interview Skills

      Interview Follow-up skills

      Look past the surface answers to uncover the hidden truths and "whys" behind a person's behavior.

      Empathic Insight

      It builds the trust needed to unlock the unfiltered truths beyond the script.

      Interviews in 50+ Languages

      We support on-demand language switching and deliver full semantic understanding of the conversation's context.

      Turn conversations into insights.

      From AI-moderated deep interviews to structured research reports, Trooly gives you professional user insights without the agency cost.

      Research Plan

      Define your goal, AI handles the rest. Generate a complete research plan in seconds — audience, outline, screener, all ready to launch.

      Concept test

      Validate early product concepts, sketches, or prototypes with target users to assess market potential and refinement areas before launch.

      20+ Specialized Skills
      Professional Insights
      AI Speed.

      Desk Research

      Desk Research is designed to consolidate vast existing data and multi-channel public information, helping teams build a comprehensive and objective knowledge base for target domains at minimal time cost.

      Competitor Analysis

      Competitor Analysis strategically evaluates external companies to understand their strengths, weaknesses, and positioning—providing a roadmap for product differentiation and SaaS growth.

      Age

      30+

      Dec

      Gender

      Relationship

      21%

      33%

      32%

      14%

      Consumer Due Diligence

      High-fidelity interviews to validate investment theses and stress-test consumer loyalty through rigorous sample verification.

      User 01

      User 02

      User 01

      User 02

      More skills is coming…

      NPS Survey

      Usability Testing

      Returns Follow-up

      Target Audience Validation

      Self-Recruitment

      Participant Data Import

      Public VOC Collection

      Brand Tracking

      Privacy first. Security always.

      We do not sell or share your data. With Privacy Mode, no data is stored on our servers, and by currently pursuing SOC 2 Type II, ISO 27001 and HIPAA compliance,
      Trooly remains dedicated to the highest standards for security.

      SOC2 Type II (In Progress)

      SOC2 Type II
      (In Progress)

      SOC2 Type II
      (In Progress)

      ISO 27001 (In Progress)

      ISO 27001
      (In Progress)

      ISO 27001
      (In Progress)

      GDPR Compliant

      CCPA Compliant

      Industry-Leading Accuracy

      97% accuracy rate, validated by 20000+ user interactions.

      Complete Transparency

      Full audit trail of all recommendations.

      Data Privacy First

      Your data will not be trained by our models.

      Human Oversight

      You maintain full control of every decision.

      Find out what users want and why
      Faster, deeper, and in volume.

      3-5x

      3-5x faster than
      traditional recruitment

      60%

      Lower cost than
      traditional recruitment

      180M+

      Global respondents across 5 continents, 25 countries, and 8 regions

      Globe

      Quote captured

      Emma from London

      Insight uncovered

      5 layers of follow-up

      Interview launched

      Pricing study · 8 people

      Participant matched

      Sarah from Boston

      Interview completed

      Lucas · 42 min

      Quote captured

      Emma from London

      Insight uncovered

      5 layers of follow-up

      Interview launched

      Pricing study · 8 people

      Participant matched

      Sarah from Boston

      Interview completed

      Lucas · 42 min

      Start your research with Trooly

      Flexible options for teams of all sizes. From individual projects to enterprise-wide research operations.

      End-to-End Delivery

      Long Interview (>30 min)

      $99

      / Interview

      AI-powered research design

      AI moderated 1-on-1 in-depth interviews

      Video recording, transcripts & summaries

      Insights summary report

      Interactive dynamic AI report

      Free replacement for invalid samples (guaranteed)

      Respondent recruitment (incentives covered), screening & quality control

      Scalable Custom Plan

      Best for companies that need collaboration, scale, and dedicated support

      Flexible settlement options (e.g., monthly billing, annual contract)

      Enterprise account access

      Multiple seats with shared data & collaboration

      24-hour support from user research expert team

      Fast-track recruitment channel

      How can we help?

      Find answers to common questions about the Trooly AI
      our security protocols, and subscription models.

      How do you ensure I’m getting real people and not professional "survey bots" or fraudulent users?
      icon

      Trooly utilizes a multi-layered fraud prevention framework, incorporating biometric facial recognition and liveness detection to verify human identity at the source. Our algorithms continuously monitor behavioral patterns during the interview to automatically flag and filter inconsistent or low-effort responses. This ensures every data point you receive is authentic and commercially viable.

      Is demographic data (like income or occupation) actually accurate?
      icon

      We employ a "Double-Verification" process: all users undergo profile verification upon joining our global panel. During the live AI interview, the system uses indirect cross-validation—asking contextual questions to verify background details. You can review the raw transcripts at any time to cross-reference their stated profile with their conversational responses.

      Can the AI handle highly technical or specialized industry topics?
      icon

      Absolutely. You can upload product whitepapers or industry reports to the platform to build a specific "knowledge base" for the AI. This allows the AI moderator to understand industry jargon and ask nuanced follow-up questions, ensuring the conversation goes beyond surface-level observations.

      If I have new questions after reading the report, do I have to run a new study?
      icon

      Not at all. We offer a unique "Talk with Report" feature that turns static data into an interactive asset. You can ask the report direct questions—such as "How does the Gen Z sentiment differ from Millennials?"—and the AI will perform an instant secondary analysis based on the existing interview data.

      I’m unfamiliar with the US market and don't know how to write an interview guide. Can AI help?
      icon

      Simply enter your high-level objective (e.g., "Understand US consumer tech buying habits"), and Trooly will generate a professional research plan and interview guide based on established methodology.

      What is the pricing model? Is there a minimum commitment?
      icon

      Our pricing is transparent and straightforward: a flat fee of $99 per respondent. While we generally recommend 4 respondents per segment for qualitative depth, you have the total freedom to customize your sample size based on your specific budget and needs. There are no rigid minimums.

      How can we help?

      Find answers to common questions about the Trooly AI
      our security protocols, and subscription models.

      What is the pricing model? Is there a minimum commitment?
      icon

      Our pricing is transparent and straightforward: a flat fee of $99 per respondent.While we generally recommend 4 respondents per segment for qualitative depth, you have the total freedom to customize your sample size based on your specific budget and needs. There are no rigid minimums.

      What exactly does the $99 fee include? Are there hidden costs?
      icon

      This is an all-inclusive, "Turnkey" price. It covers everything: participant recruitment, incentive payouts, AI moderation, and automated insight reporting.This model eliminates hidden consultancy fees and makes budget planning predictable for your team.

      Can I adjust the incentive amount for hard-to-reach audiences?
      icon

      Yes. For niche segments or industry experts, we offer flexible incentive options to ensure high participation rates.You can work with our team to customize the reward structure for specialized projects. Contact us to discuss a tailored pricing plan for your specific audience.

      How can we help?

      Find answers to common questions about the Trooly AI
      our security protocols, and subscription models.

      How do you ensure I’m getting real people and not professional "survey bots" or fraudulent users?
      icon

      Trooly utilizes a multi-layered fraud prevention framework, incorporating biometric facial recognition and liveness detection to verify human identity at the source. Our algorithms continuously monitor behavioral patterns during the interview to automatically flag and filter inconsistent or low-effort responses. This ensures every data point you receive is authentic and commercially viable.

      Is demographic data (like income or occupation) actually accurate?
      icon

      We employ a "Double-Verification" process: all users undergo profile verification upon joining our global panel. During the live AI interview, the system uses indirect cross-validation—asking contextual questions to verify background details. You can review the raw transcripts at any time to cross-reference their stated profile with their conversational responses.

      Can the AI handle highly technical or specialized industry topics?
      icon

      Absolutely. You can upload product whitepapers or industry reports to the platform to build a specific "knowledge base" for the AI. This allows the AI moderator to understand industry jargon and ask nuanced follow-up questions, ensuring the conversation goes beyond surface-level observations.

      If I have new questions after reading the report, do I have to run a new study?
      icon

      Not at all. We offer a unique "Talk with Report" feature that turns static data into an interactive asset. You can ask the report direct questions—such as "How does the Gen Z sentiment differ from Millennials?"—and the AI will perform an instant secondary analysis based on the existing interview data.

      I’m unfamiliar with the US market and don't know how to write an interview guide. Can AI help?
      icon

      Simply enter your high-level objective (e.g., "Understand US consumer tech buying habits"), and Trooly will generate a professional research plan and interview guide based on established methodology.

      What is the pricing model? Is there a minimum commitment?
      icon

      Our pricing is transparent and straightforward: a flat fee of $99 per respondent. While we generally recommend 4 respondents per segment for qualitative depth, you have the total freedom to customize your sample size based on your specific budget and needs. There are no rigid minimums.

      In-depth interviews
      Led by AI.

      © 2026 Trooly. All rights reserved.
      The content, features, and functionality of this website are owned by Trooly and are protected by international copyright, trademark, and other intellectual property laws.

      In-depth interviews
      Led by AI.

      © 2026 Trooly. All rights reserved.
      The content, features, and functionality of this website are owned by Trooly and are protected by international copyright, trademark, and other intellectual property laws.

      In-depth interviews
      Led by AI.

      © 2026 Trooly. All rights reserved.
      The content, features, and functionality of this website are owned by Trooly and are protected by international copyright, trademark, and other intellectual property laws.